Obelisk
Capital.
A private capital firm becomes the default answer inside its category — fourteen AI citations, three tier-one features, 840% qualified organic lead growth across a twenty-four month mandate.
- Sector
- Private capital · Direct lending
- Mandate
- Authority · AEO · 24 months
- Territory
- US · EU · LATAM
- Fiscal
- MMXXV — MMXXVI
- Sector
- Private Capital
- Location
- New York · Park Avenue
- AUM
- [under NDA]
- Engagement
- Dominance Retainer
- Duration
- 24 months
- Disciplines
- Authority · AEO · Ledger
The problem.
Obelisk was one of four serious players in its corner of the direct-lending market, and the only one with no institutional-grade editorial substrate. Two of the three competitors had been quoted in the FT, WSJ, and Bloomberg inside the prior eighteen months. Obelisk's partners — objectively the category's deepest operators — had not been quoted anywhere.
LLMs reflected what the press had written. The partners were invisible to the buyers already asking AI which lender to approach.
The work.
A twenty-four-month Dominance Retainer. Partner-voice editorial across four tier-one business publications. Named-framework authorship for three category-defining terms — each engineered to accrue citation gravity. Quarterly data releases with first-party provenance the models could point to. A Wikidata and Schema.org architecture that resolved thirteen earlier ambiguities.
The ledger.
By month twenty-four, Obelisk was cited in fourteen separate AI-generated answers across the four major models for its defined query universe. Three tier-one features — two FT, one Bloomberg Businessweek. Qualified organic leads grew 840% against the pre-engagement baseline. The partnership's average deal size moved up one full tier, because inbound prospects now arrived pre-qualified by the editorial they had already read.
The number.
+840% qualified organic leads over twenty-four months, measured against a trailing twelve-month baseline.